Samsung Experience

Project Overview

A double-deck exhibition environment built to carry heavy visitor traffic across four days of show floor activity, anchored by a curved LED headline wall visible from every aisle.

The Challenge

The stand had to host live product demonstrations, private meetings and press moments at the same time, on a footprint with a strict two-day build window and a low ceiling height limit.

Our Solution

We designed a modular deck system that pre-assembled off site, then split the floor into an open demo perimeter and an acoustically treated meeting core. A curved 8mm LED ribbon carried the campaign film above the traffic line.

Production Scope

• Concept design and 3D visualisation
• Structural engineering and show-floor approvals
• Curved LED wall, 8mm pitch, 42 m²
• Distributed audio and show control
• Four-day on-site technical crew